# Nova AI credits, plans, and pricing

NOVA AI CREDITS, PLANS, AND PRICING

Nova is LaunchMyStore's built-in AI assistant. Instead of clicking through 20
admin screens to launch a campaign, you describe what you want in plain English
and Nova performs the actions on your store. Billing is credit-based: you buy a
pool of credits, Nova spends them when it acts, and you top up or change tiers
whenever your usage shifts.


THE CREDIT MODEL IN ONE SENTENCE

Every tool call Nova makes costs 10 credits.

A "tool call" is one concrete action — creating a product, listing orders,
drafting an email, refunding a charge, attaching a tag, etc. A single
conversation usually contains a handful of tool calls. Reading and reasoning
between calls is free; you only pay for actions that touch your data.


EXAMPLES OF CREDIT USAGE

 * "Show me this week's abandoned carts" → 1 tool call → 10 credits.
 * "Create a 20% off coupon for new customers and email it to my Newsletter
   list" → 2 tool calls (create coupon, queue email) → 20 credits.
 * "Refund order #1042 and restock the items" → 1 tool call → 10 credits.
 * "Generate descriptions for the 8 products I just imported" → 8 tool calls →
   80 credits.

The constant is fixed in the backend (NOVA_CREDITS_PER_TOOL_CALL = 10) and does
not vary by tool complexity. Token-heavy and token-light operations bill the
same — pricing is action-based, not LLM-token-based.


THREE TIERS, TWO CADENCES

You pick a tier based on how heavily you intend to use Nova, and a cadence
(monthly or annual) based on your cash-flow preference. Annual is roughly two
months free at every tier.


STANDARD PRICING MATRIX

TierCadenceCreditsPricePer
1kSparkMonthly2,000$9$4.50SparkAnnual24,000$90$3.75Boost
(recommended)Monthly12,000$39$3.25Boost
(recommended)Annual144,000$390$2.71StudioMonthly50,000$99$1.98StudioAnnual600,000$990$1.65


WHICH TIER SHOULD YOU PICK?

 * Spark — fits a side-project store running ~10–15 AI-assisted actions per day.
   Good if Nova is occasional.
 * Boost (recommended) — fits a real working store that uses Nova daily for
   product creation, customer support drafts, and marketing tasks. Recommended
   for most users.
 * Studio — fits agencies, multi-brand operators, and stores running Nova in
   scheduled/automated mode. Lowest per-credit cost.


PLAN CREDITS VS ADD-ON CREDITS

Your base LaunchMyStore plan (Starter, Gold, Platinum) includes a small monthly
Nova allowance that refills on each renewal — useful for trying Nova out. Once
that allowance runs out, you either wait for renewal or buy a Nova credit add-on
(Spark/Boost/Studio). Plan credits and add-on credits live in the same pool —
Nova spends whichever is largest first.


BUYING, UPGRADING, AND CANCELLING

Open Nova → Credits in your admin. You'll see a card for each tier with a
Stripe-powered checkout button. Purchases process via Stripe in your store's
currency — no separate billing portal needed. Upgrading takes effect immediately
(prorated); downgrading takes effect at the end of the current period.


OUT-OF-CREDITS BEHAVIOUR

If you run out of credits mid-conversation, Nova politely stops at the next
action and prompts you to top up. Already-completed actions in the conversation
are not rolled back — only the next un-billed call is blocked. You can finish a
topped-up purchase and resume the same conversation thread; Nova retains
context.


FAQ


DO UNUSED CREDITS ROLL OVER?

No. Credits reset on every renewal. Pick the tier and cadence that matches your
real usage so you don't buy more than you'll use. If you regularly under-spend,
drop a tier; if you keep topping up, climb one.


WHAT HAPPENS WHEN I RUN OUT OF CREDITS MID-CONVERSATION?

Nova stops at the next tool call and shows a top-up link. Actions already
executed earlier in the conversation are kept; the unbilled action waits. After
topping up, ask Nova to continue and it picks up from the same context.


IS MY DATA SENT TO A THIRD-PARTY LLM?

Nova uses Anthropic's Claude as the underlying model. Your prompt and the
tool-call results (product names, order data, etc.) are sent to Anthropic to
generate the response. Anthropic does not train on this data per their
commercial terms. Sensitive PII (customer addresses, payment data) is redacted
before transit.


CAN I SWITCH BETWEEN SPARK, BOOST, AND STUDIO?

Yes. Upgrades take effect immediately with prorated billing. Downgrades take
effect at the end of the current cadence (you keep your remaining credits until
then).


IS THERE A FREE TRIAL?

Your base plan includes a monthly Nova allowance — Trial 100, Starter 500, Gold
1,000, Platinum 2,000 credits. Use those to try Nova before committing to an
add-on.


DO I NEED A CREDIT ADD-ON IF NOVA IS ONLY FOR OCCASIONAL USE?

If your plan-included credits cover your usage, no. Add-ons exist for stores
that exceed the base allowance every month.