# Customize transactional email notifications

CUSTOMIZE TRANSACTIONAL EMAIL NOTIFICATIONS

LaunchMyStore sends transactional emails automatically when something happens in
your store — an order is placed, a shipment goes out, a customer requests a
password reset. This article covers which emails are sent today, how to control
the sender address, and where to view template overrides.


TRANSACTIONAL EMAILS YOUR STORE SENDS

 * Order confirmation — sent to the customer when an order is placed, and a copy
   to the store owner.
 * Shipment notification — sent when an order is marked shipped.
 * Order cancellation — sent when an order is cancelled.
 * Account verification code — sent during signup to confirm the customer's
   email.
 * Password reset — sent when a customer requests a reset code.
 * Newsletter subscription notification — sent to you when a visitor subscribes
   to your newsletter.
 * Contact form notification — sent to you when a visitor submits the contact
   form on your storefront.
 * Abandoned cart reminder — sent when a customer leaves items in their cart.


CHOOSE HOW EMAILS ARE SENT

Open Store settings → Preferences and look for Sender Email (SMTP). You have two
choices:

 * Default email server — your store sends from a built-in no-reply sender
   address. Nothing to set up; emails go out immediately.
 * Custom SMTP — connect your own outgoing mail server (for example, Google
   Workspace, Zoho, SendGrid, Mailgun, or Postmark). Enter your SMTP host, port,
   username, and password. Once saved, transactional emails go out from your
   domain instead of the default sender.

Sending from your own domain generally improves deliverability for established
brands, because your SPF and DKIM records line up with the address recipients
see.


EMAIL TEMPLATE OVERRIDES

The platform ships with a default template for each transactional event. Open
Store settings → Email templates to see the current status of each event.

 * Events showing Using the platform default template are sending the built-in
   design.
 * If an installed app provides its own version of a template, you'll see it
   listed under the matching event with the app's name and an Enabled badge.
   App-provided templates take precedence over the default at send time.
 * Some events are tagged Default only. Those events always use the built-in
   template today, even if an override is stored.

This page is read-only — there's no in-product editor for the subject line or
HTML body yet. To customise a template, install a transactional-email app from
the marketplace that registers an override for the event you care about.


ORDER NOTIFICATIONS TO THE STORE OWNER

In Store settings → Preferences, the Send order notifications control lets you
decide which orders trigger an email to the store owner: all orders (cash on
delivery and prepaid), prepaid only, COD only, or never.


FAQ


WHY ARE MY EMAILS GOING TO SPAM?

The usual cause is that your sending domain doesn't have SPF and DKIM records
that match the address recipients see. Switching to Custom SMTP and adding the
SPF and DKIM TXT records your SMTP provider gives you usually fixes the issue
within a day or so. Stick to a reputable sending domain and avoid using free
webmail addresses (Gmail, Yahoo) as the sender for transactional mail.


CAN I USE MY GMAIL OR OUTLOOK ADDRESS AS THE SENDER?

Yes, through Custom SMTP, but consumer mailboxes have low daily send limits and
stricter deliverability rules. For anything beyond a few orders a day, use a
dedicated transactional sender like SendGrid, Mailgun, or Postmark on a domain
you own.


CAN A CUSTOMER REPLY TO A TRANSACTIONAL EMAIL?

If you're using the default no-reply sender, replies bounce. If you've set up
Custom SMTP with your own address, replies go straight to that inbox.


CAN APPS SEND THEIR OWN EMAILS TO MY CUSTOMERS?

Yes. Apps you install can ship overrides for transactional events (order
confirmation, abandoned cart, and so on). When they do, you'll see them listed
on the Email templates page tagged with the app's name. To stop an app-provided
email, uninstall the app from the marketplace.


DOES LAUNCHMYSTORE SEND ABANDONED-CART REMINDERS AUTOMATICALLY?

Yes — there's a built-in abandoned-cart email that's sent when a customer leaves
a cart behind. Apps from the marketplace can extend the behaviour (custom
timing, discount codes, multi-step sequences).