Working with Themes on LaunchMyStore
A theme controls every pixel of your storefront — the homepage layout, product pages, cart, blog, and checkout-adjacent screens. LaunchMyStore themes use the Aqua templating language (a Liquid-compatible dialect), so they look and feel just like the themes you may have seen on other modern commerce platforms.
What a theme actually is
A LaunchMyStore theme is a folder of files you upload as a ZIP. Inside it you'll find:
templates/— the JSON layouts for homepage, product, collection, cart, search, blog, and so on.sections/— reusable section files (hero banner, featured collection, footer…).snippets/— small partials shared across sections.assets/— CSS, JavaScript, images, and fonts.config/— the schema and saved settings for the theme.locales/— translations.
Behind the scenes each theme lives in its own isolated directory, so installing or switching themes never affects another store on the platform.
Picking a theme
Go to Online Store → Themes. You'll see your currently published theme at the top and a library of additional themes underneath. Each theme is built around a different style — minimal, conversion-led, editorial, image-heavy, and so on — so the best choice depends on what you sell.
Common starting points:
- Apparel and lifestyle — image-led themes with large hero banners and lookbook sections.
- Electronics and accessories — spec-heavy product pages with comparison and review blocks.
- Food, beauty, supplements — subscription-friendly themes with ingredient and benefit blocks.
- Services and digital goods — clean, copy-led themes with FAQ and pricing sections.
Installing a theme
- From the Themes page, click Add theme.
- Either pick one from the library or upload a ZIP.
- Click Preview to view it on your real store data without making it live.
- Click Publish when you are ready — the new theme becomes your storefront instantly.
Customizing a theme
Click Customize next to any theme to open the Theme Customizer 2.0 — a visual editor where you can drag sections around, edit text inline, swap images, change colors, and preview on desktop / tablet / mobile in one click. Power users can also open the Code editor (Actions → Edit code) to edit Aqua templates, sections, and assets directly.
Switching themes safely
Each installed theme keeps its own settings, so switching back and forth is safe — you won't lose colors, sections, or product assignments. The only thing tied to your account (not the theme) is your product catalog and orders, which stay constant across theme changes.
FAQ
Will switching themes break my products or orders?
No. Products, collections, customers, and orders live at the account level, not inside the theme. Themes only control how data is displayed.
Can I edit the underlying code?
Yes. Use the code editor (Online Store → Themes → Actions → Edit code) to change Aqua templates, sections, and CSS/JS directly. Changes are scoped to that one theme.
Where do uploaded themes live?
Each theme is installed into an isolated directory and served only for your store. You can have multiple unpublished themes in your library and only one published at a time.
Are themes responsive?
All themes in the official library are mobile-responsive by default. The customizer has a device toggle so you can preview tablet and mobile before publishing.
Can I sell my own themes on LaunchMyStore?
Yes. The platform supports a theme marketplace; developers can package and submit themes that follow the Aqua schema spec. See the public theme developer docs at docs.launchmystore.io.