Customer accounts on your storefront

Customer accounts let returning buyers come back, see their order history, manage saved addresses, and check the balance on any gift cards they've been issued. This article covers what buyers experience and what you control as a merchant.

How buyers sign in

The storefront uses passwordless email login. A buyer enters their email address, receives a one-time verification code, and lands on their account dashboard. There's no password to remember, reset, or leak — and no separate sign-up step. The first time someone verifies an email, an account is created automatically.

What buyers see in their account

After signing in, the buyer lands on a clean account dashboard with these sections:

• Order history — every order they've placed while signed in to your store, with status, item count, total, and order number. They can open an individual order to see line items and tracking details.
• Profile — display name (editable) and the email address tied to the account.
• Addresses — buyers can save multiple shipping addresses, edit them, delete them, and mark one as the default that pre-fills at checkout.
• Gift cards — any gift cards issued to that buyer appear here with the masked code, remaining balance, and status (active, expired, fully redeemed, disabled).

Guest checkout

By default, buyers don't need an account to place an order — your checkout supports guest purchases. You can require buyers to sign in before checking out by turning Guest Checkout off in your checkout settings. Leaving it on is the safer choice for conversion; turning it off makes sense for wholesale, members-only, or invite-driven stores.

Because order history is tied to the account a buyer is signed in to, the surest way to give shoppers a complete order history is to encourage them to sign in before they check out.

Branding the account area

The account dashboard automatically uses your store name and logo in the header. Buyers always see they're on your store, not a generic LaunchMyStore page.

FAQ

Do buyers need to create an account before they can buy?

No. Guest checkout is enabled by default, so a buyer can complete an order with just an email and shipping address. To have an order appear in their account history, they should be signed in to their account when they place it.

How does login work without a password?

The buyer types their email address and receives a numeric code by email. They enter that code to sign in. The code expires shortly after it's sent, so an attacker who steals an old code can't replay it.

Can buyers save multiple shipping addresses?

Yes. They can add as many addresses as they like from the profile page, edit them, delete them, and pick which one is the default. The default address is pre-filled at checkout.

Where do gift cards show up?

If you issue a gift card to a buyer's email, it appears in the Gift cards panel inside their account dashboard, with the masked code and current balance.

Will orders a buyer placed as a guest show up after they create an account?

An account's order history shows the orders placed while signed in to that account. Orders placed as a guest aren't automatically pulled into a newly created account. To keep a full order history in one place, encourage buyers to sign in before checking out.