Customize transactional email notifications

LaunchMyStore sends transactional emails automatically when something happens in your store — an order is placed, a shipment goes out, a customer requests a password reset. This article covers which emails are sent today, how to control the sender address, and where to view template overrides.

Transactional emails your store sends

• Order confirmation — sent to the customer when an order is placed, and a copy to the store owner.
• Shipment notification — sent when an order is marked shipped.
• Order cancellation — sent when an order is cancelled.
• Account verification code — sent during signup to confirm the customer's email.
• Password reset — sent when a customer requests a reset code.
• Newsletter subscription notification — sent to you when a visitor subscribes to your newsletter.
• Contact form notification — sent to you when a visitor submits the contact form on your storefront.
• Abandoned cart reminder — sent when a customer leaves items in their cart.

Choose how emails are sent

Open Store settings → Preferences and look for Sender Email (SMTP). You have two choices:

• Default email server — your store sends from a built-in no-reply sender address. Nothing to set up; emails go out immediately.
• Custom SMTP — connect your own outgoing mail server (for example, Google Workspace, Zoho, SendGrid, Mailgun, or Postmark). Enter your SMTP host, port, username, and password. Once saved, transactional emails go out from your domain instead of the default sender.

Sending from your own domain generally improves deliverability for established brands, because your SPF and DKIM records line up with the address recipients see.

Email template overrides

The platform ships with a default template for each transactional event. Open Store settings → Email templates to see the current status of each event.

• Events showing Using the platform default template are sending the built-in design.
• If an installed app provides its own version of a template, you'll see it listed under the matching event with the app's name and an Enabled badge. App-provided templates take precedence over the default at send time.
• Some events are tagged Default only. Those events always use the built-in template today, even if an override is stored.

This page is read-only — there's no in-product editor for the subject line or HTML body yet. To customise a template, install a transactional-email app from the marketplace that registers an override for the event you care about.

Order notifications to the store owner

In Store settings → Preferences, the Send order notifications control lets you decide which orders trigger an email to the store owner: all orders (cash on delivery and prepaid), prepaid only, COD only, or never.

FAQ

Why are my emails going to spam?

The usual cause is that your sending domain doesn't have SPF and DKIM records that match the address recipients see. Switching to Custom SMTP and adding the SPF and DKIM TXT records your SMTP provider gives you usually fixes the issue within a day or so. Stick to a reputable sending domain and avoid using free webmail addresses (Gmail, Yahoo) as the sender for transactional mail.

Can I use my Gmail or Outlook address as the sender?

Yes, through Custom SMTP, but consumer mailboxes have low daily send limits and stricter deliverability rules. For anything beyond a few orders a day, use a dedicated transactional sender like SendGrid, Mailgun, or Postmark on a domain you own.

Can a customer reply to a transactional email?

If you're using the default no-reply sender, replies bounce. If you've set up Custom SMTP with your own address, replies go straight to that inbox.

Can apps send their own emails to my customers?

Yes. Apps you install can ship overrides for transactional events (order confirmation, abandoned cart, and so on). When they do, you'll see them listed on the Email templates page tagged with the app's name. To stop an app-provided email, uninstall the app from the marketplace.

Does LaunchMyStore send abandoned-cart reminders automatically?

Yes — there's a built-in abandoned-cart email that's sent when a customer leaves a cart behind. Apps from the marketplace can extend the behaviour (custom timing, discount codes, multi-step sequences).