Use the Customers section to manage your audience
The Customers section in your LaunchMyStore admin is where you can see who is buying from you, look up an individual shopper's order history, keep their contact details up to date, and export your list for an email or SMS campaign. This guide walks through what is in the Customers section and how to use it well.
What you see in the Customers section
Go to Customers from your admin sidebar. You will see a searchable list of your customers. Each row shows:
Customer name
Mobile number
Email
City and country
Total orders placed
Total sales across the lifetime of the customer
Use the search box at the top to find a customer by name, email, phone number, or city. The list is paginated, so you can adjust how many customers you see per page.
Add a customer manually
Click Add Customer.
Enter the customer's name and email (these are required), and optionally a phone number.
Add an address (address lines, landmark, country, state, city, and zipcode) and any internal notes.
Click Add Customer to save.
Each email and phone number must be unique within your store, so you cannot add the same customer twice.
Customer detail page
Click any customer to open their detail page. From there you can:
See their full contact and address details
Review their order history, with pagination through past orders
Edit their name, contact info, address, and notes
Delete the customer
Edit or delete a customer
From either the customer list or the detail page, you can:
Edit — update the customer's name, email, phone number, address, and notes.
View notes — open any internal notes you've saved for that customer.
Delete — permanently remove the customer record from your store.
Export your customer list
To download your customers, click Download on the Customers list and choose the CSV format. The file includes each customer's name, email, phone number, address details, notes, total orders, and total sales. You can use this export to load your audience into an email or SMS marketing tool.
FAQ
Do customers need an account to buy from me?
No. LaunchMyStore supports guest checkout out of the box. Customers can also create an account to track orders, save addresses, and re-order faster.
How do I export my customer list?
From the Customers list, click Download and choose the CSV format. The file is generated and downloaded to your device.
How do I update a customer's details?
Open the customer from the list (or click the edit icon on their row), update their information in the form, and save. You can change their name, contact details, address, and notes at any time.
How do I remove a customer?
Open the customer's detail page (or use the delete icon on their row in the list) and choose Delete to remove the customer record from your store.
Can I reach my customers for marketing?
Yes. Export your customer list as a CSV and import it into your preferred email or SMS marketing tool to run campaigns.