Launch checklist: get your LaunchMyStore live in a day
Opening a store is a series of small, well-defined steps. Work through the checklist below and you will go from a blank account to a live storefront accepting orders, with payments, shipping, and analytics wired up. Skip the steps that don't apply to your business — none of them are mandatory, but each one cuts down on day-one surprises.
1. Set up your store
Create your account at launchmystore.io and confirm your email.
Set your store name, business address, and primary currency.
Upload your logo, favicon, and brand colors.
Pick a theme from the theme library and customize it (sections, blocks, colors, typography).
Connect your custom domain, or use the free
storename.launchmystore.iosubdomain to start.
2. Configure payments
Enable at least one online payment method so customers can pay you:
Stripe — global card payments, Apple Pay, Google Pay
PayPal — PayPal balance, cards, regional methods
Razorpay — cards, UPI, netbanking, wallets (India)
Cash on Delivery (COD) — useful for emerging markets
Manual / Bank transfer — customer transfers funds and you mark the order paid
Configure each provider under Settings > Payments.
3. Set up shipping and taxes
Define shipping zones (which countries you ship to) and rates (flat, by weight, by price, or free).
Set your tax rules. LaunchMyStore supports automatic tax in many regions and manual overrides where you need them.
If you sell internationally, decide whether prices are tax-inclusive or tax-exclusive.
4. Add your products
Add products one by one, or import a CSV from your previous platform.
For each product, write a clear title, scannable description, high-quality images, options/variants, SKU, and inventory.
Organize products into categories (collections) so shoppers can browse.
Mark digital products as digital and choose the fulfillment mode: file URL, license codes, dynamic URL, or service.
5. Configure store policies and pages
Publish Shipping, Returns, Privacy, and Terms pages.
Set up a Contact page with email, phone, and a contact form.
Optional: add an About page that tells your brand story.
6. Set up notifications
Review and customize your email templates (order confirmation, shipping update, refund, abandoned cart).
Add your sender email and verify the domain so emails don't land in spam.
Optional: integrate WhatsApp, SMS, or push notification apps from the App Store.
7. Test the full customer journey
Open your store on your phone and a desktop browser — check layout, images, and load time.
Place a test order end-to-end using each payment method.
Try a refund, an order cancellation, and a partial refund.
Test discount codes and the abandoned-cart flow.
Open the order in admin and confirm the data is correct.
8. Promote your store
Share your store link on social channels, email signature, and bio links.
Submit your sitemap to Google Search Console so the store gets indexed.
Set up Google Tag Manager, Google Analytics, Meta Pixel, or TikTok Pixel under Settings > Analytics.
Create a discount code to celebrate launch day.
Plan a content calendar: blog posts, product highlights, social posts.
FAQ
How long does it take to launch?
A simple store with five to ten products can launch in a few hours. Most merchants take two to five days to polish their theme, write product copy, and set up shipping and tax rules properly.
Can I launch with just a free subdomain?
Yes. Your store is fully usable on storename.launchmystore.io. Connect a custom domain later — it does not require any rework.
Do I need to know how to code?
No. The theme customizer is drag-and-drop. Coding is only required if you want a custom theme, custom blocks, or to build an app on top of LaunchMyStore.
Can I sell internationally on day one?
Yes. LaunchMyStore is multi-currency and multi-country by default. Set the countries you ship to, the currencies you display, and the payment methods that work in those regions.
Where do I learn more after launch?
Public developer documentation lives at docs.launchmystore.io. The rest of this Help Center covers everyday merchant tasks like fulfilling orders, running discounts, and using the App Store.