Notify customers when a product is back in stock
Telling buyers when a sold-out product returns turns lost demand into recovered sales. LaunchMyStore exposes the out-of-stock state on the storefront, and a back-in-stock app from the marketplace closes the loop with email or SMS notifications.
How out-of-stock is detected
A product (or a specific variant) is out of stock when its quantity across all selling-eligible warehouses reaches zero. The storefront then:
- Shows the Out of stock badge on the product card and product page.
- Disables the Add to cart button (or shows Notify me if a back-in-stock app is installed).
- Hides the variant from selection if you've set the option to do so in the theme settings.
Mark a product as unavailable manually
- Go to Products and open the product.
- Set Status to Draft to hide the product entirely, or set quantity to 0 across warehouses to keep the listing visible but unavailable.
- Save.
Install a Back-in-Stock app
Go to Apps > Marketplace and search for "back in stock". Apps from the marketplace can:
- Replace the disabled Add to cart with a Notify me button.
- Collect the shopper's email (and optionally phone number).
- Send an automated email or SMS the moment inventory becomes available again.
- Report on demand — see which sold-out products have the longest waitlist so you know what to restock first.
Backorders
If you'd rather keep selling and ship later, open the product, scroll to Inventory, and enable Continue selling when out of stock. Buyers can place orders, and you fulfill once stock arrives.
FAQ
Will the product still show in search results when out of stock?
Yes — it remains crawlable, but with the out-of-stock badge. To remove it from search, set status to Draft.
Does the notify-me waitlist work per variant?
Most back-in-stock apps track requests per variant, so a buyer waiting on Medium / Black is notified only when that specific variant is restocked.
Can I prevent overselling?
Yes — keep Continue selling when out of stock off, and inventory is decremented in real time at checkout. Two buyers can't both buy the last unit.
How do I see which products are low on stock?
Open Analytics > Products for low-stock alerts, or filter the Products list by inventory level.
Is there an in-app push notification to buyers?
Email and SMS are the standard channels. Some apps also support browser push notifications.