Analytics Dashboard — Sales
The Sales dashboard summarizes the money flowing through your LaunchMyStore: how much you sold, how often, and where it came from. Use it to spot trends, compare campaigns, and identify your best regions and traffic sources.
Open the Sales dashboard
- Sign in to your admin.
- In the left sidebar, click Analytics.
- The Sales tab opens by default. Use the date selector in the top right to choose a range (today, 7 days, 30 days, 90 days, or custom).
Headline metrics
- Total sales — gross revenue from completed orders in the selected range, in your store currency.
- Total orders — count of completed orders.
- Average order value — total sales divided by total orders.
- Average orders per day — orders divided by days in the range.
- Average sales per day — sales divided by days in the range.
- Returning customers — percentage of buyers who placed more than one order in the range.
Every metric shows a percentage change next to it, comparing the current range to the previous equal range.
Sales by region
The Sales by Top Regions chart lists the country or state generating the most revenue. For example, a store could see United States 38%, Canada 22%, United Kingdom 14%. Use this to decide where to localize content, where to run ads, and where to add warehouses.
Sales by traffic source
The Traffic Source breakdown shows which channel drove each sale — direct, organic search, social, paid, email, or referrals. Connect GA4, Meta Pixel, or GTM from the marketplace to get attribution at full fidelity.
Export a sales report
Click the download button at the top right of the dashboard to export a CSV of the current range. The CSV contains line-level revenue, taxes, shipping, discounts, and net sales — ready for accounting or a BI tool.
FAQ
Which currency are sales shown in?
Sales are shown in your store's primary currency, set under Settings > Store details. If you accept multiple currencies, orders are converted to the primary currency at the order's checkout rate.
Why does my analytics number differ from my payment-provider report?
The dashboard counts the order's gross value at the time of checkout. Your payment provider's report shows the net amount after their fees and any refunds. Both numbers will reconcile after you subtract fees and refunds.
Are refunded orders included?
Yes — sales are reduced by any refunded amount in the same range. Fully refunded orders subtract from total sales but still count toward total orders.
Can I compare two custom date ranges?
The dashboard auto-compares to the equal previous range (last 7 vs. previous 7, etc.). For arbitrary comparisons, export the CSV and compare in a spreadsheet.
How fresh is the data?
Most metrics update in near real time. Heavy aggregations like top-region rankings can lag by a few minutes.