Analytics Dashboard — Sales
The Sales dashboard summarizes the money flowing through your LaunchMyStore: how much you sold, how often, and where it came from. Use it to spot trends, compare campaigns, and identify your best-performing regions.
Open the Sales dashboard
- Sign in to your admin.
- In the left sidebar, click Analytics.
- The Sales tab opens by default. Use the date selector in the top right to choose a range: Lifetime, Today, Yesterday, This Week, Last 7 Days, Last Week, This Month, Last Month, or a Custom Range.
Headline metrics
- Gross Sale — gross revenue from orders in the selected range, in your store currency.
- Average Orders Per Day — orders divided by the number of days in the range.
- Average Orders Value — total sales divided by total orders.
- Average Sales Per Day — sales divided by the number of days in the range.
- Total Customers — count of unique customers who ordered in the range.
- Returning Customers — percentage of buyers who placed more than one order in the range.
- Canceled Orders Count — number of orders canceled in the range.
- Canceled Orders Amount — total value of canceled orders, in your store currency.
Below the metric cards, the dashboard charts your orders and gross sales over the selected range so you can see how they trend day by day.
Sales by region
The Sales By Top Regions card lists the regions generating the most revenue, with the order count and total sales for each. Click View Report to open the full breakdown, which shows every region with its orders, sales, and share of the total. Use this to decide where to localize content, where to run ads, and where to add warehouses.
FAQ
Which currency are sales shown in?
Sales are shown in your store's primary currency, set under Settings > Store details. If you accept multiple currencies, orders are converted to the primary currency at the order's checkout rate.
Why does my analytics number differ from my payment-provider report?
The dashboard counts the order's gross value at the time of checkout. Your payment provider's report shows the net amount after their fees and any refunds. Both numbers will reconcile after you subtract fees and refunds.
Are canceled orders included?
Canceled orders are tracked separately in the Canceled Orders Count and Canceled Orders Amount cards, so you can see how much was lost to cancellations alongside your gross sales.
How do I compare two date ranges?
Switch the date selector to the range you want and the metrics and charts update for that period. To compare arbitrary periods side by side, view each range in turn and note the figures, or pick a Custom Range for an exact window.
How fresh is the data?
The dashboard reflects your orders for the selected range each time you load or change the range. Heavy aggregations like top-region rankings can take a moment to calculate.