Analytics Dashboard — Products
The Products view inside Analytics shows you which products are pulling weight and which are sitting still. Use it to decide what to promote, what to discount, and what to restock.
Note: the Products analytics view is being finalized and may not yet appear under Analytics in every store. Until it's switched on for your store, you can still see product performance through the Sales analytics view and your product and inventory pages.
Open the Products dashboard
- Sign in to your admin.
- Click Analytics in the left sidebar.
- Open the Products view. Pick a date range from the top right (Lifetime, Today, This Week, This Month, a custom range, and more).
What you see
- Top-selling products by units sold, ranked highest to lowest.
- Product views — how many times product pages were viewed across the selected range, including an average views-per-product chart for spotting interest.
- Top categories — your best-performing categories alongside the product breakdown.
Look closer at the numbers
Open the report on the Product Views or Top Products Sold cards to see the numbers broken out day by day for the selected range. This makes it easy to see how views and units sold trended over the period.
Use the data
- High views, low sales — improve images, copy, price, or trust signals on the product page.
- Strong sellers — promote them harder in ads, email, and on the homepage, and keep them in stock.
- Lots of units moving — check your Inventory page and restock before you run out.
FAQ
Where do I see revenue for a product?
The Products view ranks products by units sold. For revenue and gross sales figures, use the Sales analytics view, which shows store-wide revenue, orders, and conversion rate over your selected range.
Why is a product missing from the list?
Products with zero views or sales in the selected range aren't shown. Widen the date range to include them.
What counts as a "view"?
A view is counted when a product page loads. The dashboard reports unique product views per day, so repeated loads of the same product in a day aren't all counted separately.
How do I improve sales on a slow product?
Start with photos (multiple angles, lifestyle), then copy (clear benefit-led description), then price (compare to similar listings on the storefront), then trust (reviews, return policy, shipping cost shown upfront).
Can I see analytics for collections too?
The Products view includes a top-categories breakdown. Store-wide traffic and conversion live in the Sales analytics view.