Analytics Dashboard — Products
The Products tab inside Analytics shows you which products are pulling weight and which are sitting still. Use it to decide what to promote, what to discount, what to restock, and what to retire.
Open the Products dashboard
- Sign in to your admin.
- Click Analytics in the left sidebar.
- Switch to the Products tab. Pick a date range from the top right.
What you see
- Top-selling products by units sold and by revenue, in your store currency.
- Top-viewed products — most-visited product pages, useful for spotting interest that isn't converting.
- Conversion rate per product — product page views divided by add-to-carts or purchases.
- Low-stock alerts — products with inventory below their threshold.
- Returns by product — products with the highest refund rate, useful for catching quality or sizing issues.
Drill into a single product
Click any product row to open its detail panel. You can see daily views, add-to-cart count, units sold, revenue, and traffic source for that single product, all within the selected range.
Use the data
- High views, low conversion — improve images, copy, price, or trust signals on the product page.
- High conversion, low views — promote the product harder in ads, email, and the homepage.
- Low stock + high velocity — restock now to avoid losing sales.
- High return rate — review the listing for misleading photos, wrong sizes, or quality issues.
Export the report
Click the download icon to export a CSV with product-level metrics across the selected range. Combine it with the Sales export for a full revenue picture.
FAQ
Do variants show up separately?
The top-list rolls up by parent product. The product detail panel breaks the numbers down by variant so you can see, for example, which size or color is the bestseller.
Why is a product missing from the list?
Products with zero views, add-to-carts, or sales in the selected range aren't shown. Widen the date range to include them.
What counts as a "view"?
Each load of the product page (PDP). If the same visitor reloads, it's the same view session — refreshes within the same session don't inflate the number.
How do I improve conversion on a slow product?
Start with photos (multiple angles, lifestyle), then copy (clear benefit-led description), then price (compare to similar listings on the storefront), then trust (reviews, return policy, shipping cost shown upfront).
Can I see analytics for collections too?
Collection-level traffic appears in the Traffic tab under Top Pages. Sales attribution to collections is on the roadmap.