Analytics Dashboard — Traffic
The Traffic tab shows you who is visiting your store, where they came from, and what they did once they arrived. It is the fastest way to validate that your marketing is working.
Open the Traffic dashboard
- Sign in to your admin.
- Click Analytics in the left sidebar.
- Switch to the Traffic tab. Pick a date range from the top right.
Headline metrics
- Total store views — total sessions on the storefront.
- Unique visitors — distinct people who came to the store.
- Average daily views — sessions divided by days in the range.
- Returning visitors — visitors who came back more than once.
- Bounce rate — share of sessions that left after viewing only one page.
- Average session duration — how long an average visit lasts.
Where the traffic comes from
The Traffic Sources breakdown groups visits into channels:
- Direct — people who typed the URL or used a bookmark.
- Organic search — Google, Bing, and other search engines.
- Social — Instagram, Facebook, TikTok, X, Pinterest, YouTube.
- Paid — clicks from ad platforms when the campaign tags the URL.
- Email — clicks from email campaigns.
- Referral — links from other websites.
Top pages and top countries
The Top Pages list shows which URLs are getting the most traffic — home, a hot product, or a collection. The Top Countries list tells you where visitors live, which informs language and currency choices, shipping zones, and ad targeting.
Connect richer analytics
For full attribution, channel reports, and audience building, install the analytics apps from the marketplace: Google Analytics 4, Google Tag Manager, Meta Pixel, TikTok Pixel, Pinterest Tag, and Snapchat Pixel all integrate in a few clicks. They load asynchronously and do not slow down the storefront.
Export
Use the download button to export the current range as CSV — useful for executive reports and BI tools.
FAQ
How do I add UTM parameters to my links?
Append ?utm_source=instagram&utm_medium=social&utm_campaign=fall-sale to any storefront URL. LaunchMyStore reads UTMs and shows them in the channel breakdown.
Why does my GA4 number differ from the dashboard?
GA4 filters bots aggressively and counts sessions differently. The built-in dashboard counts every storefront request that isn't from a known crawler. Both views are useful — they answer different questions.
What is a good bounce rate?
Anywhere from 40-65% is typical for an e-commerce home page. Product pages usually have lower bounce. If your bounce is above 80%, check page load speed and that the landing experience matches the ad creative.
Are bots counted?
Known bots and crawlers are filtered out automatically. Stealth bots can still slip through — that is one reason GA4 numbers often look smaller.
How do I see live visitors?
The dashboard updates within minutes. For a true real-time view, install the GA4 app and use the GA4 Realtime report.