Analytics Dashboard — Traffic
The Traffic tab gives you a high-level view of how many people are visiting your storefront. It is a quick way to see whether your store is getting visits, with deeper attribution available through the analytics apps you can connect.
Open the Traffic dashboard
- Sign in to your admin.
- Click Analytics in the left sidebar.
- Switch to the Traffic tab.
What the Traffic tab shows
The Traffic tab focuses on storefront visit volume:
- Store views — sessions on your storefront.
- Unique visitors — distinct visitors to the store.
- Average store views per day — views averaged across the period.
- Returning visitors — visitors who came back more than once.
This tab is still being built out. Some cards (such as the visits-by-region and visits-by-source panels) are placeholders and will show "Not enough data to show" for now. We are actively expanding what the dashboard reports.
Want deeper insight? Connect a dedicated analytics tool
For full traffic attribution — channel and source breakdowns (Direct, Organic, Social, Paid, Email, Referral), top pages, top countries, bounce rate, session duration, UTM-based campaign tracking, and exportable reports — connect a dedicated analytics platform from the marketplace. Each one integrates in a few clicks:
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- TikTok Pixel
- Pinterest Tag
- Snapchat Pixel
These scripts load asynchronously and do not slow down your storefront. Tools like GA4 are where you will find the rich channel reports, audience building, and CSV/data exports that a full web-analytics suite provides.
FAQ
Where do I see traffic sources and campaign (UTM) performance?
Source, channel, and UTM-campaign reporting live in a connected analytics tool such as Google Analytics 4. Add your UTM parameters to your marketing links — for example ?utm_source=instagram&utm_medium=social&utm_campaign=fall-sale — and GA4 will attribute those visits in its acquisition reports.
Why might my GA4 numbers differ from the Traffic tab?
GA4 filters bots aggressively and counts sessions differently from the built-in view. Both perspectives are useful — they answer slightly different questions.
How do I export traffic data?
Use the export features inside your connected analytics tool (for example, GA4's report exports). The built-in Traffic tab is a quick at-a-glance view rather than a full reporting/export suite.
How do I see live visitors?
For a true real-time view, connect the Google Analytics 4 app and use the GA4 Realtime report.