Add a blog to your LaunchMyStore

A blog drives organic search traffic, builds brand credibility, and gives you a place to talk about products in depth. LaunchMyStore ships with a full blogging engine - multiple blogs, articles, SEO meta, comments, and theme-customizable layouts.

Open the Blog admin

1. Sign in to your admin.
2. Go to Appearance > Blogs.
3. Click Create Blog Page to set up a new blog (you can have several - for example "News" and "Recipes"), or click Create Blog Post to add an article.

Write an article

1. From the Blogs screen, click Create Blog Post.
2. Enter a Blog Title - keep it descriptive and SEO-friendly.
3. Add an Author Name.
4. Pick the Blog this post belongs to (the blog page you created).
5. Write the Blog Content in the rich-text editor. You can paste images, embed videos, format headings, and add product links.
6. Set a Featured Image for the article - it shows on listings and social shares.
7. Fill in the Title Tag and Meta Description under the Search Engine Optimization section - these become the meta tags Google reads. A live social-media preview shows how the listing will look.
8. Adjust the Handle (URL Slug) if you want a custom URL; it is auto-generated from the title.

Publish

Click Publish Blog to save the article and make it live at /blogs/<blog-handle>/<article-handle>.

Customize the blog look

Open the theme customizer (Appearance > Customize theme) and choose the Blog page to edit. You can change the layout, sidebar, and related-articles section. If your theme ships alternate article templates, you can also pick one from the Theme Template dropdown when creating a post.

Comments

Visitors can leave comments on your articles when your theme includes a comment form. Submitted comments are held for moderation and don't appear on the storefront until you approve them - you'll get a notification in your admin each time a new comment comes in.

FAQ

Can I have more than one blog?

Yes. Many stores keep a "News" blog and a "How-to" blog separately so they can lay out and link them differently.

How do I link a product inside an article?

Use the link button in the editor and paste the product URL. Buyers can click straight from the article into the product page.

How do I get blog articles ranked on Google?

Fill in the title tag and meta description, use clear H2/H3 headings, link internally to relevant products and other articles, and add alt text on images. Articles are indexed automatically (no need to submit each one).

Can I add custom metafields to articles?

Yes. Articles support metafields just like products. Define them under Settings > Custom data > Articles, then fill the values per article. Themes can read them via {{ article.metafields.<namespace>.<key> }}.