How to increase orders on LaunchMyStore
More orders come from three places: more traffic to the store, a higher conversion rate once shoppers arrive, and a higher repeat-purchase rate from existing customers. LaunchMyStore gives you the tools for all three. Here is a practical playbook you can run this week.
Drive traffic with shareable links and campaigns
- Share your storefront URL on WhatsApp, Instagram, Facebook, TikTok, X, YouTube, and Pinterest. Use the same URL everywhere so analytics can attribute correctly.
- Connect analytics from Apps > Marketplace: GA4, Google Tag Manager, Meta Pixel, TikTok Pixel, Pinterest Tag, Snapchat Pixel. These light up retargeting and conversion tracking.
- Run paid ads with conversion tracking already wired through the pixels above. Start narrow (one product, one creative) and scale what works.
- Add a blog under Online Store > Blogs for long-tail SEO around your product category.
Convert more visitors
- Discount coupons (Marketing > Discount Coupons): percentage, fixed amount, free shipping, BOGO, and tiered (via discount-function apps).
- SEO meta per product, collection, page, and blog article. Filled-in titles and descriptions lift organic clicks.
- High-quality product images and a clear primary image. Add multiple angles, lifestyle shots, and a short video where possible.
- Trust signals: customer reviews (install a reviews app from the marketplace), shipping/return policy pages, and visible support contact.
- Abandoned-cart recovery is on by default. Customize the email copy under Settings > Notifications.
Bring buyers back
- Newsletter: export your subscriber list under Marketing > Newsletter and send announcements through your ESP, or use a marketing-automation app.
- Loyalty / store credit apps from the marketplace reward repeat purchases.
- Subscriptions (selling plans) for consumable or replenishment products keep revenue recurring.
FAQ
Which channel should I start with?
Whichever channel you already have an audience on. If you have an Instagram following, post the store link in your bio plus a story with a coupon code. If you start with paid ads, install the Meta Pixel and GA4 before launching so you can measure.
How do I create a discount code quickly?
Go to Marketing > Discount Coupons > Create coupon, choose the discount type (percentage, fixed, free shipping, or BOGO), set usage limits and expiry, and save. The code is live immediately.
Do I need to pay extra for analytics tracking?
No. GA4, Meta Pixel, GTM, and similar pixels are free to install from the marketplace. You only pay the ad platform itself.
How do I see what is working?
Open Analytics. The Sales, Traffic, and Products dashboards show what is converting and which campaigns are driving sessions. Use the date filter to compare last week to this week.
How do I email past customers?
Export the newsletter or customer list as CSV from Customers or Marketing > Newsletter, then import into your email service. Many merchants connect a marketing-automation app from the marketplace to skip the export step.