SEO best practices for your LaunchMyStore
SEO (search engine optimization) is how shoppers find your store on Google without you paying for ads. LaunchMyStore handles the technical foundations — clean URLs, a sitemap, canonical tags, structured data, HTTPS, fast page loads — automatically. Your job is the content side: titles, descriptions, images, and the words on your product pages.
What matters most
- A unique title and meta description on every product, collection, page, and blog post.
- Clean, readable URLs that contain the product or collection name.
- Alt text on every image, describing what's in the photo (not stuffed with keywords).
- Fast page loads — LaunchMyStore is fast by default; don't undo it by piling on third-party scripts.
- Real content on category and product pages so Google has something to rank.
Set your homepage SEO
- Open Store settings → SEO.
- Fill in the Homepage title (around 50–60 characters, including your brand name) and the Homepage meta description (around 140–160 characters, written for humans).
- Pick a social-sharing image (recommended 1200 × 628 pixels). This is the image used when your storefront is linked on Facebook, X, LinkedIn, or in chat apps.
- Click Save.
Set product, collection, page, and blog SEO
- Open the product, category, page, or blog post.
- Expand the Google Search Preview section.
- Edit the Title tag and Meta description. A live preview shows roughly how the result will look on a Google search page.
- Optionally use the Generate title and Generate description helpers to draft SEO copy from the resource's name and content.
- Save.
Submit your sitemap to search engines
Every store has an automatically generated XML sitemap at /sitemap.xml. It lists every product, collection, page, and blog post and updates as you publish new content.
- Submit your sitemap URL once to Google Search Console and once to Bing Webmaster Tools.
- From Store settings → SEO, copy the sitemap URL for your store and paste it into each tool.
What LaunchMyStore handles for you
- Canonical URLs — every page advertises its canonical URL so Google doesn't treat duplicate query-string variants as separate pages.
- Open Graph and Twitter Card tags — when a storefront link is shared on social, the right title, description, and image are picked up automatically.
- JSON-LD structured data on product pages — the data Google uses to show price, availability, and other rich-result information in search.
- HTTPS everywhere, with valid certificates managed for you.
- Hreflang tags when you've enabled multiple languages, so Google serves the right language version to the right shopper.
Internal linking and content
Link your blog posts to relevant products, link collection pages to closely related collections, and link product descriptions to your size guide or care instructions. Internal links spread authority through your site and help Google understand which pages belong to the same topic.
Page speed
LaunchMyStore caches and pre-renders aggressively. The things that most often slow stores down are added by merchants: heavy chat widgets, lots of tracking pixels, large unoptimised images, autoplay video on the homepage. Be deliberate about every third-party script.
FAQ
How long until my store ranks on Google?
New stores typically take a few months to appear for searches that include your brand name and longer for competitive product keywords. If you're moving from another platform, set up 301 redirects from your old URLs to your new ones so you don't lose the rankings you already have.
My store isn't showing up on Google at all.
Common causes: you haven't submitted your sitemap to Search Console; your storefront is still on a temporary URL that hasn't been crawled; the site is too new (give it a few weeks); or you've left a maintenance/password page on. Check Google Search Console for indexing errors.
Should I repeat the same keyword on every page?
No. Each page should target a different intent. Your homepage owns your brand name, collection pages own category keywords, and product pages own long-tail product keywords. Keyword stuffing usually hurts rankings rather than helping them.
Do I need to do anything for image SEO?
Write descriptive alt text on every image you upload — that's the biggest single win. Filenames help too (use red-running-shoes.jpg, not IMG_4892.jpg). LaunchMyStore handles next-gen image formats and CDN delivery automatically.
What about backlinks?
Backlinks (other sites linking to yours) are still a major ranking factor and we can't manufacture them for you. What we can do is make sure your store is technically link-worthy: fast, mobile-friendly, on HTTPS, and easy to share.